The cellar door visitor has a far stronger connection with your winery and brand than those who purchase from a secondary source. With effective direct marketing follow up, they have much greater potential to be long term, frequent and loyal customers. Many Australian wineries (large & small) are missing the full power of this opportunity. Direct Marketing is not simply sending visitors a newsletter or e-mail every now and then. It’s a sophisticated science of matching product offer to customer segment and sales channel to maximise sales and build brands.

Key Benefits of Cellarforce’s Customer Relationship Management

Incremental Sales – Revenue, Margin & Cash flow

These are proven wine buyers, if you don’t prompt them to buy their next case from you, chances are they will buy it elsewhere

Strengthening the relationship with your Cellar Door visitor – building goodwill

The door is open – they are expecting to hear from you

Building your brand

‘12 bottle sales’ build brands much faster than single bottle sales

Access to our trained and experienced wine sales staff

The cornerstone of the Cellarmasters success story

Qualifying your database for future sales – refreshing the list

Refreshed lists are a valuable asset

Learning about your customers preferences

Know your customers through our cutting edge database warehousing – key to successful marketing

No costs for the winery other than sharing commission if sales are made

There’s no risk to trial Cellarforce

Can be used to clear surplus stocks

Cash flow and inventory management

Today’s consumers respond to proactive marketing not passive

If you don’t contact these customers, someone else will

A complementary channel to the traditional market options

Capitalise on your marketing effort & spend